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Growth · AI · Customer Operations

Find where revenue is leaking between acquisition and sale. Then fix the system.

We analyze the full customer journey — from marketing spend to closed revenue — to identify where opportunities are being lost and fix the gaps across marketing, sales, CRM, automation and AI.

We analyze the journey from marketing spend to closed revenue, and fix the gaps across marketing, sales, CRM and AI.

Find your biggest revenue leakFind the leak See how it works
GROWTH TECHNOLOGY Ads · Search · Social Lead AI voice · WhatsApp · Chat CRM Booking · Appointment Revenue SPEND CAPTURED CONVERSATION QUALIFIED SCHEDULED MEASURED

Experience behind Market IQ

€2M+

Optimization opportunities identified

2.1M+

Customer communications managed

5.95M+

Voice minutes processed

99.99%

Platform availability

Results from our founders' previous professional, technology and entrepreneurial experience. Technology metrics reflect platforms developed and operated by our co-founder and do not represent historical Market IQ Digital operations.

The problem

Most businesses don't have a marketing problem. They have a system problem.

DEMANDMARKETING WEBSITERESPONSE SALESREVENUE Poor acquisition Slow response Broken follow-up Which spend produced this revenue?

Scroll the diagram sideways →

Leak 01

Poor acquisition

Budget spent without knowing which spend turns into revenue.

You invest without knowing what actually generates business.

Leak 02

Slow response

Leads and calls wait hours for a reply that decides the sale.

Leads wait, and the opportunity goes cold.

Leak 03

Broken follow-up

Opportunities sit in a CRM nobody updates, and quietly expire.

Opportunities reach the CRM, but nobody guarantees the next step.

Leak 04

No revenue visibility

Marketing reports leads. Sales reports customers. Nobody can reliably connect one to the other.

Where every engagement starts

Revenue & Growth Efficiency Audit

Before recommending more advertising, another CRM or an AI tool, we map how a prospect moves from first contact to revenue. Then we identify where money, opportunities and time are being lost.

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  • 01 A leak map of where growth is lost
  • 02 Priorities ranked by impact and effort
  • 03 A 30 / 60 / 90-day action plan
  • 04 An impact opportunity assessment
  • 05 What to run in-house, what we can execute

What we do

Acquire → Convert → Scale

Three capabilities, one system: demand that is worth acquiring, a process that converts it, and the technology that handles it at scale.

01

Growth

Acquire profitable demand

Data-driven acquisition measured against revenue, not platform metrics.

A cheaper lead is not necessarily a better lead. We optimize acquisition according to what ultimately converts into business.

We don't recommend channels because we sell them. We recommend them because the data shows they make sense for your business.

  • Paid media strategy — Google, Meta, LinkedIn
  • Landing pages & conversion optimization
  • Funnel strategy
  • Tracking, analytics & attribution
  • Budget optimization & reporting

02

Revenue Operations

Turn demand into revenue

We connect acquisition, CRM, sales processes and revenue data so every opportunity has an owner, a next action and measurable commercial value.

A lead has no value until the business can convert it.

  • CRM strategy & pipeline design
  • Lead lifecycle & scoring
  • Sales process & marketing–sales alignment
  • Attribution: source → opportunity → customer
  • Sales analytics & revenue reporting

03

AI & Customer Technology

Handle more opportunities at scale

The technology behind customer operations: conversational AI, communications infrastructure, CRM and automation in one connected system.

AI where it creates efficiency. Humans where they create more value.

  • Missed callsanswered
  • Unqualified enquiriesfiltered
  • Bookingsautomated
  • Follow-uptriggered
  • CRMupdated
  • Complex conversationshuman
See the architecture

Strategy

Fractional growth leadership

Senior growth leadership without the need to build a full-time executive function — strategy, budget, agency direction and KPIs.

Training

Corporate training & mentoring

Practical programs in AI, automation, analytics and CRM, built around real business challenges rather than generic theory.

Not sure where the problem is?

We'll map the journey and show you where the biggest opportunity sits.

Find your biggest growth leak

The technology layer

We don't sell a chatbot. We build the infrastructure.

Every lead, call and customer conversation becomes part of a managed system — from the first inbound call to booking, follow-up and CRM updates.

01 · CUSTOMER 02 · AI & COMMUNICATIONS LAYER 03 · BUSINESS SYSTEMS 04 · DATA & REVENUE Voice callWhatsApp · SMSWeb · Chat AI Voice AgentIVRRoutingDialerHuman handoff CRMCalendarBookingPaymentsERP · APIs AttributionAnalyticsConversion Revenue

Scroll the diagram sideways →

2.1M+ communications · 5.95M+ voice minutes · 99.99% availability

  • More conversations handled
  • Faster response
  • Fewer missed opportunities
  • Less repetitive work
  • Visibility from first contact to revenue

See what your customer operation could automate.

Bring us your call, lead and booking volume and we'll show you what a managed system would handle.

Talk to us about AI & customer operations

Who we help

Lead-driven businesses where every missed opportunity has a measurable cost.

Priority sector

Healthcare & Wellness

Enquiries arrive by phone, often out of hours, and the reply decides the appointment.

Enquiries arrive by phone, often out of hours.

Priority sector

Dental & Medical Aesthetics

High-value treatments with long consideration cycles, decided in the follow-up.

High-value treatments decided in the follow-up.

Hospitality

Bookings arrive while the team is serving customers.

Home Services

Jobs won or lost on response time.

Real Estate

High lead volume, uneven qualification.

High lead volume, uneven qualification.

Education

Long enrolment funnels across many touchpoints.

Long enrolment funnels, many touchpoints.

Not an exclusive list — commercial launch starts with health and aesthetics.

Selected work

Not starting from zero.

Education — Spain

  • Conversion 5.8% → 12.9%
  • Revenue per lead €297 → €696
  • Cost per enrollment €337 → €175

Commercial-efficiency analysis connecting acquisition quality, enrollment conversion, cost and revenue.

Automotive — Spain

Pilot → national program

  • Media investment €40k+ / month

A controlled Meta pilot developed into a national acquisition program as performance demonstrated commercial viability.

Telecommunications — Founder experience

€2M+

  • Optimization opportunity identified

Digital-acquisition audit identifying substantial opportunities to improve investment efficiency for a major telecommunications organization.

Founder experience prior to Market IQ Digital.

Built from real operating experience.

Market IQ combines 15+ years across digital acquisition, analytics and commercial performance with technology built for high-volume customer operations.

  • Cristina González García — Growth, Strategy & DataLinkedIn
  • Alfonso Sánchez Soto — Technology & Customer OperationsLinkedIn

Selected founder experience

Previous professional and entrepreneurial experience of our founders.

Telefónica
Naturgy
Repsol
Iberdrola
60-person operationFounded & scaled

Brands shown reflect previous professional experience of our founders and do not imply current client relationships or endorsements.

Have a similar challenge?

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The method

Diagnose → Prioritize → Implement → Automate → Optimize.

01

Diagnose

Map the journey and find where growth is lost.

02

Prioritize

Prioritize the leaks and design the 30/60/90 roadmap.

03

Implement

Rebuild marketing, funnel and revenue operations.

04

Automate

AI voice, contact centre and workflows take the repetitive layer.

05

Optimize

Ongoing management and iteration as the numbers move.

For agencies & consultants

Add senior growth, RevOps and AI capabilities without adding headcount.

We partner with agencies, consultants and technology firms under flexible white-label arrangements — behind the scenes, or directly with your client where that makes more sense.

  • Paid media
  • Analytics
  • CRO
  • Strategy
  • CRM
  • Automation
  • AI
  • Fractional support

Start here

Find out where you're losing revenue.

Tell us what happens between generating a lead and closing a customer. We'll tell you what we'd examine first.

  • 01 A 30-minute call to understand the business
  • 02 A scoped audit proposal — fixed timeline, fixed price
  • 03 Findings, priorities and a 30/60/90-day plan

Prefer to talk? Call +1 (813) 692-4117
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